Read THIS Before You Build Your Product

"But Brad, I already have SO MANY course ideas ready to go."

Totally get it, but you don't want to do it that way, please trust me on this...

My first two course launches were... TOTAL DUDS!

WHY?

Because I knew they were what my students "needed"...

But I neglected to ask them what they "wanted"...

And I spent 90 days building, prepping, launching...

To virtual crickets...

So, I'm BEGGING you, please don't just build and launch...

What's in your head..

Instead, do this:

👊 The Course Creation Success Path:

• (aka 1: How to build a product "with" your audience that they'll ACTUALLY want to buy...)
• (aka 2: How To Build Chocolate Covered Broccoli)

✅ Start with something you already teach...

• *Example: "6 Steps To..."

• *One of your frameworks or processes...

• Something you KNOW they "need"...

✅ Teach it as a free (live or recorded) workshop.

• *Go granular, but don't "give it all away"
• *Offer a "go deeper" group/cohort at the end

✅ Create a "beta group/cohort" offer at the end of your workshop.

• *For people who want the "next level"
• *Create your 4-6 week deep dive into the material
• *Do a Kickoff Call before the program starts
• *Add a bonus week at the end (pitch another offer there)
• *Pick a launch date and "Just Do It Live"
• *Include a weekly Q&A.
• *Incessantly ask for weekly feedback

✅ Offer it for free OR a discount, BUT make sure to explicitly ask for:

• *Weekly Feedback
• *1:1 Feedback at the end
• *Testimonials
• *Ongoing Case Studies

Don't be shy about asking for feedback, testimonials, etc....

You're offering value for free or discount...

This is about idea validation...

And is a "quid pro quo"...

For your audience...

THIS is how you validate your course idea AND

Build it WITH your audience...

This process is rock solid and will help you to...

Get out of your own head and into your customers'...

And, it's a way to tests what's in your head to see if...

That's what your audience ACTUALLY wants...

• Your Ideas = Broccoli
• What They Want = Chocolate
• The Solution = Chocolate Covered Broccoli

Just remember:

💡Your course should come from your audience not your assumptions...

💡Your course should come from your community not your cleverness...

💡Your course should come from your enthusiasts not your imagination...

💡Your product ideas should come from your people, not your perceptions