How To Know What Your Audience Believes (It Matters)

Last week we covered how to capture your audience's 'pain' language.

This week, we're going a level deeper and into their mind.

Today we're talking about the current internal (limiting) beliefs your audience has around the problem(s) you help them solve.

Then we're going to talk about the future beliefs we want to move them into as a part of the transformation your product/process moves them through.

This is the 'next level' ammunition you want to really be able to dig into the emotion you'll want to present in your copy and offers.

TL;DR [Problem -> Current Belief -> Transformation -> Future Belief]