Let's talk (again) about the idea of "embracing an obsession".
As a new (or even veteran) solopreneur, this is VERY attractive.
But it can also lead to much weeping and gnashing of teeth.
Why? One word... timing.
To be clear... I'm not saying that embracing an obsession is horrible advice.
No. It's just that the timing has to be right.
The "embracing" part should not come until AFTER you properly validated.
In other words, you want to enter a niche/market that you know is going to be viable.
The hardest part of becoming a successful solopreneur is building an audience.
Let's make sure you're going after an audience that will ACTUALLY pay you for the value you're going to create for them.
I'll be walking through this validation process in my free workshop next Thursday: www.bradlong.co/workshop
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